The March 4 issue of Fortune Magazine features Steve Jobs on the cover, but inside you'll find DOW Chemical's new "Human Element" ad campaign featuring Sikh schoolboys front and center.
Produced by the world-renowned National Geographic photographer Steve McCurry. Dow's new "Human Element" ad campaign debuted to glowing reviews in the U.S. The television and print campaign uses dramatic images and vivid prose to make the point that adding the "human element" to chemistry empowers DOW to address some of the most difficult challenges facing society today.
"The ad campaign is non-traditional in that it doesn't highlight specific products," said Patti Temple Rocks, Dow's new vice president of Global Communications and Reputation. "It is intended to make a high-level emotional connection with people and help them see Dow as a responsible and involved citizen of the world. It shows that the employees of Dow have the expertise and the passion to apply science to make the world a better place and the courage to be judged on our progress." By the end of April, All of the new DOW ads will be posted at www.dow.com/hu for download. |